Cosmetics & Perfumes algorithm is developed to identify particular characteristics of a new potential customer, such as a predisposition to certain cosmetic and hygiene products and brands, and specify product recommendations based on this data.

Following steps are covered

Add Additional Parameters to Your XML-file

For the algorithm to work properly every product in your XML Product Feed should have additional properties:

gender this product is targeted at;
product volume and type;
additional category-specific information.

This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.

Section `<cosmetics>`

A distinctive beauty (incl. fragrances) and cosmetic product feature is presence of the <cosmetics> subsection inside the <offer> section.

Add the following parameters to each product to your XML-File.

Gender

Mandatory parameter <gender>. Placed inside the <offer> section, within the <cosmetics> subsection.

Consider the following table of possible values:

Value	Description
m	Male
f	Female

Consider the following example of use:

XML example

 ...
<offer ...>
    ...
	<cosmetic>
	    <gender>f</gender>
	</cosmetic>
</offer>
...

No need to specify the gender this particular product is targeted at, if you do not have correct data (gender). In this case, this particular product will simply be marked as 'unisex' and will have a lower displaying priority in relation to other products with the specified gender parameter.

Hypoallargenic Properties

Oprtional parameter <hypoallergenic>. Placed inside the <offer> section, within the <cosmetics> subsection.

Consider the following table of possible values:

Value	Description
1	Product is hypoallergenic
0	Product is non-hypoallergenic

Consider the following example of use:

XML example

 ...
<offer ...>
    ...
	<cosmetic>
	    <hypoallergenic>1</hypoallergenic>
	</cosmetic>
</offer>
...

No need to specify the gender this particular product is targeted at, if you do not have correct data (hypoallergenic properties). By default, every cosmetic product is set to non-hypoallergenic.

Subsection `<skin>`

Subsection <skin> contains additional characteristics of Skin Care products.

Add the following parameters to each skin care product to your XML-File.

Skin Type

Optional parameter <type>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <skin> sub-subsection.

Consider the following table of possible values:

Value	Description
dry	dry skin
normal	normal skin
oily	oily skin
comby	combination skin

Current Skin Condition

Optional parameter <condition>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <skin> sub-subsection.

Consider the following table of possible values:

Value	Description
dehydrated	dehydrated
sensitive	sensitive
problem	propblematic
fading	ageing

Consider the following examle of use:

XML example

 ...
<offer ...>
    ...
	<cosmetic>
	    <skin>
			<part>face</part>
			<part>body</part>
			<type>normal</type>
			<type>oily</type>
			<condition>sensitive</condition>
			<condition>fading</condition>
		</skin>
	</cosmetic>
</offer>
...

Local Application

Optional parameter <part>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <skin> sub-subsection.

Consider the following table of possible values:

Value	Description
face	facial care, makeup and oral hygiene products
body	body care products, perfume
intim	personal hygiene products
hand	hand and nail care products
leg	foot care products

If this particular product is intended for various purposes/various local applications, additional data is passed in the form of a list in the <part> section.

Consider the following examle of use:

XML example

 ...
<offer ...>
    ...
	<cosmetic>
	    <skin>
			<part>face</part>
			<part>body</part>
		</skin>
	</cosmetic>
</offer>
...

Subsection `<hair>`

Subsection <hair> contains additional characteristics of Hair Care products.

Hair Type

Optional parameter <type>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <hair> sub-subsection.

Consider the following table of possible values:

Value	description
dry	dry type
normal	normal type
oily	oily type
comby	combination type

Current Hair Condition

Optional parameter <condition>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <hair> sub-subsection.

Consider the following table of possible values:

Value	Description
colored	dyed hair
damaged	damaged hair
waved	curly hair
seborea	dandruff
akne	aсne, others head skin conditions
loss	hair loss treatment
grow	hair growth help

Consider the following example of use:

XML example

 ...
<offer ...>
    ...
	<cosmetic>
	    <hair>
			<type>normal</type>
			<type>oily</type>
			<condition>colored</condition>
			<condition>damaged</condition>
		</hair>
	</cosmetic>
</offer>
...

Subsection `<nail>`

Subsection <nails> contains additional characteristics of Nail Care Care products.

Care Type

Optional parameter <type>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <nail> sub-subsection.

Consider the following table of possible values:

Value	description
tool	Nail care tool
polish	Nail polish
gel	Gel polish
oil	Nail oil
cleaner	Nail cleaner

Consider the following example of use:

XML example

 ...
<offer ...>
    ...
	<cosmetic>
	    <nail>
			<type>tool</type>
            <polish_color>red</polish_color>
		</nail>
	</cosmetic>
</offer>
...

Subsection `<perfume>`

Subsection <perfume> contains characteristics of fragrances.

Main fragrance families (<family>)

Mandatory parameter <family>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <perfume> sub-subsection.

Consider the following table of possible values:

Value	Description
floral	Floral notes
oriental	Oriental notes
woody	Woody notes
fresh	Fresh notes

Consider the following example of use:

XML example

 ...
<offer ...>
    ...
	<cosmetic>
	    <perfume>
			<family>woody</family>
		</perfume>
	</cosmetic>
</offer>
...

Subgroups of fragrance families (<aroma>)

Optional parameter <aroma>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <perfume> sub-subsection, within the <family> sub-sub-subsection.

Relations	Value	Description	Commentary
Floral notes Oriental notes Woody notes Fresh notes	fruity_floral	Fruity Floral (Fruity + Floral Notes)	Main notes include fruits and floral notes
	floral	Floral (Floral + Fresh Notes)	Main notes include fresh-cut flowers.
	soft_floral	Soft Floral (Floral Notes)	Main notes include aldehydes and powdery notes.
	floral_oriental	Floral Oriental (Floral + Oriental Notes)	Main notes include white flowers (such as orange blossom) and sweet spices.
	soft_oriental	Soft Oriental (Oriental + Floral Notes)	Main notes include incense and amber.
	oriental	Oriental (Oriental Notes)	Main notes include oriental resins such as frankincense, and vanilla.
	woody_oriental	Woody Oriental (Oriental + Woody Notes)	Main notes include sandalwood and patchouli.
	woods	Woods	Main notes include aromatic woods and vetiver.
	mossy_woods	Mossy Woods (Woody + Oriental Notes)	Main notes include oakmoss and amber.
	dry_woods	Dry Woods (Woody Notes)	Main notes include dry woods and leather.
	aromatic	Aromatic Fougère (Fresh Notes)	Main notes include lavender and aromatic herbs. This universal fragrance group includes elements from different families: the freshness from the Citrus family, floral notes of lavender, the spicy-sweetness of a Floral Oriental, the ambery depth of an Oriental and the Mossy Woods warmth of sandalwood and oakmoss.
	citrus	Citrus (Woody + Fresh Notes)	Main notes include bergamot and other citrus oils.
	water	Water (Fresh + Floral Notes)	Main notes include marine and aquatic notes, generally from the chemical calone.
	green	Green (Fresh + Floral Notes)	Main notes include galbanum and green notes.
	fruity	Fruity (Fresh + Floral Notes)	Main notes include berries and other non-citrus fruits.

Consider the following example of use:

XML example

 ...
<offer ...>
    ...
	<cosmetic>
	    <perfume>
			<family>woody</family>
            <aroma>mossy_woods</aroma> 
		</perfume>
	</cosmetic>
</offer>
...

Product Volume

Optional parameter <volume> and <price> are wrapped in the parameter <volumes>. Placed inside the <offer> section, within the <cosmetics> subsection.

<volumes> allows to specify product volume and volume-dependable pricing.

Consider the following table of possible sub-parameters:

Parameter	Description
`<volume>`	Wrapper for each product volume (for parameters `<value>` and `<price>)`
`<value>`	Volume in milliliters
`<price>`	Price for each volume

Consider the following example of use:

XML example

 ...
<offer ...>
    ...
	<cosmetic>
		<volumes>
 			<volume>
    			<value>200</value>
				<price>1000</price>
  			</volume>
			<volume>
    			<value>400</value>
				<price>2000</price>
  			</volume>
		</volumes>
	</cosmetic>
</offer>
...

IMPORTANT

Measurment units for the <value> parameter are milliliters.

Purchase Frequency

Optional parameter <periodic>. Placed inside the <offer> section, within the <cosmetics> subsection.

Consider the following table of possible values:

Value	Description
1	Product is purchased frequently
0	Product is purchased occasionally

Consider the following example of use:

XML example

 ...
<offer ...>
    ...
	<cosmetic>
	    <periodic>1</periodic>
	</cosmetic>
</offer>
...

Professional Products

Optional parameter <professional>. Placed inside the <offer> section, within the <cosmetics> subsection.

Consider the following table of possible values:

Value	Description
1	Product is purchased for professional use (by professionals)
0	Product is purchased for everyday use (by ordinary customers)

Consider the following example of use:

XML example

 ...
<offer ...>
    ...
	<cosmetic>
	    <professional>1</professional>
	</cosmetic>
</offer>
...

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Table of Contents

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copy Cosmetics & Perfumes

Add Additional Parameters to Your XML-file

Section <cosmetics>

Gender

Hypoallargenic Properties

Subsection <skin>

Skin Type

Current Skin Condition

Local Application

Subsection <hair>

Hair Type

Current Hair Condition

Subsection <nail>

Care Type

Subsection <perfume>

Main fragrance families (<family>)

Subgroups of fragrance families (<aroma>)

Product Volume

Purchase Frequency

Professional Products

Section `<cosmetics>`

Subsection `<skin>`

Subsection `<hair>`

Subsection `<nail>`

Subsection `<perfume>`