FMCG algorithm is developed to automatically detect frequently purchased products and recommends typical shopping cart sets relevant to the specific customer during this customer's next visit, therefore increasing ARPU.
Add Additional Parameters to Your XML-file
For the algorithm to work properly every product in your XML Product Feed should have additional properties:
- frequently purchased products;
- product type.
This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.
Section <fmcg>
A distinctive FMCG product feature is presence of the <child> subsection inside the <offer> section.
Add the following parameters to each FMCG product in your XML-File.
Purchase Frequency
Optional parameter <periodic>. Placed inside the <offer> section, within the <fmcg> subsection.
Consider the following table of possible values:
| Value | Description |
|---|---|
| 1 | Product is purchased frequently |
| 0 | Product is purchased occasionally |
Consider the following example of use:
...
<offer ...>
...
<fmcg>
<periodic>1</periodic>
</fmcg>
</offer>
...
Product Type
Optional parameter <type>. Placed inside the <offer> section, within the <fmcg> subsection.
Consider the following table of possible values:
| Value | Description |
|---|---|
| food | Foods |
| chemicals | Household chemicals |
| hygiene | Personal hygiene products |
| supplies | Office supplies |
| child | Baby and children products |
Consider the following example of use:
...
<offer ...>
...
<fmcg>
<type>food</type>
</fmcg>
</offer>
...
Hypoallergenic Properties
Optional parameter <hypoallergenic>. Placed inside the <offer> section, within the <fmcg> subsection.
Consider the following table of possible values:
| Value | Description |
|---|---|
| 1 | Hypoallergenic product |
| 0 | Non-hypoallergenic product |
Consider the following example of use:
...
<offer ...>
...
<fmcg>
<hypoallergenic>1</hypoallergenic>
</fmcg>
</offer>
...
No need to specify the gender this particular product is targeted at, if you do not have correct data (hypoallergenic properties). By default, every cosmetic product is set to non-hypoallergenic.