User Activity Tracking (JS SDK)

Product View

Method Objective

REQUIRED The method gives the system an understanding of the product viewed by the user.

Syntax and parameters

personaclick("track", "view", params);

Name	Type	Requirement	Description
params	Object	required	Object with request parameters.

Request parameters

Name	Type	Requirement	Description
id	number/string	required	The ID of the current product.
stock	boolean	optionally	Availability of the current product for purchase.
recommended_by	string	required in some cases	This parameter should be set to "dynamic" if the current product from the recommendation block is viewed without going to the product page or the site uses a "single page" architecture.
recommended_code	string	required in some cases	This parameter should have a unique code for the product recommendations block if the current product from the recommendations block is viewed without going to the product page or the site uses a "single page" architecture. The unique code is available in the PersonaClick account in the "data-recommender-code" attribute of each block.

Example of use

personaclick("track", "view", {
	id: "100500",
	stock: true,
	recommended_by: "dynamic",
    recommended_code: "c6d2fe5fdca0c8e51d10b07523bc07"
});

Category View

Method Objective

REQUIRED The method gives the system an understanding of the category viewed by the user.

The API will respond with an error for categories unknown to the system. The system only knows the categories from the product feed (XML) or the HTTP import of the category list.

Syntax and parameters

personaclick("track", "category", id);

Request parameters

Name	Type	Requirement	Description
id	number/string	required	The ID of the current category.

Example of use

personaclick("track", "category", "146");

Adding a product to the cart

Method Objective

REQUIRED The method gives the system an understanding of the product added to the cart by the user.

Syntax and parameters

personaclick("track", "cart", params);

Name	Type	Requirement	Description
params	Object	required	Object with request parameters.

Request parameters

Name	Type	Requirement	Description
id	number/string	required	The ID of the product added to the cart.
amount	number	optionally	Quantity of product. Default: 1.
stock	boolean	optionally	Availability of the current product for purchase.
custom	object	optionally	This parameter can only contain the "fashion_size" property with a string or numeric value of the clothing size. See example below.
recommended_by	string	required in some cases	This parameter should be set to "dynamic" if the product from the recommendation block is added to the cart without going to the product page or the site uses a "single page" architecture.
recommended_code	string	required in some cases	This parameter should have a unique code for the product recommendations block if the product from the recommendations block is added to the cart without going to the product page or the site uses a "single page" architecture. The unique code is available in the PersonaClick account in the "data-recommender-code" attribute of each block.

Example of use

personaclick("track", "cart", {
    id: "100500",
    amount: 3,
    stock: true,
    recommended_by: "dynamic",
    recommended_code: "c6d2fe5fdca0c8e51d10b07523bc07",
    custom: { fashion_size: "XL" }
});

Removing a product from the cart

Method Objective

REQUIRED The method gives the system an understanding of the product removed from the cart by the user.

Syntax and parameters

personaclick("track", "remove_from_cart", id);

Request parameters

Name	Type	Requirement	Description
id	number/string	required	The ID of the product removed from the cart.

Example of use

personaclick("track", "remove_from_cart", "100500");

Update the current cart

Method Objective

The method updates the whole cart on the system side.

Use this method when the user, for example, changes the quantity of a product in the cart or completely purges the cart. Also, this method can be used as an alternative to the "Add to cart" and "Remove from cart" methods if you have access to the entire cart when these events occur for a specific product.

Syntax and parameters

personaclick("track", "cart", params);

Name	Type	Requirement	Description
params	Object array	required	Object array with request parameters.

Request parameters

Each object in the array can contain the following properties.

Name	Type	Requirement	Description
id	number/string	required	The ID of the product in the cart.
amount	number	optionally	Quantity of the product.

Example of use

personaclick("track", "cart", [
    {
        id: "100500",
        amount: 3
    },
    {
        id: "146",
        amount: 1
    }
]);

Successful checkout

Method Objective

REQUIRED The method gives the system information about the successful checkout, its products, and other information related to the checkout.

Syntax and parameters

personaclick("track", "purchase", params);

Name	Type	Requirement	Description
params	Object	required	Object with request parameters.

Request parameters

Name	Type	Requirement	Description
products	array	required	An array of purchased products. See the table below for details.
order	number/string	optionally	Internal store Order ID. If not specified, the system will create its internal ID. Synchronization of order statuses, in this case, won't be available.
order_price	number	optionally	The final order value, including all discounts. If not specified, the system will calculate the order value based on prices from the product feed.
order_cash	number	optionally	The amount of money the user spent to pay for the order.
order_bonuses	number	optionally	The number of bonuses the user spent to pay for the order.
order_delivery	number	optionally	Shipping cost.
order_discount	number	optionally	Discount amount.
promocode	string	optionally	Promo code that was used.
delivery_type	string	optionally	Shipping method. Available values: self_pickup delivery pickup_point
payment_type	string	optionally	Payment method. Any string value. For example: "cash", "card", "wire".

Product properties:

Name	Type	Requirement	Discription
id	number/string	required	Product ID.
amount	number	required	Product Quantity.
price	number	optionally	The unit price of the product. If not specified, the system will use the price from the product feed.
stock	boolean	optionally	Product availability.

personaclick("track", "purchase", {
    products: [
        {id: "37", price: 100, amount: 3, stock: true},
        {id: "187", price: 500, amount: 1, stock: false}
    ],
    order: "N100500",
    order_price: 750,
    order_cash: 650,
    order_bonuses: 100,
    order_delivery: 0,
    order_discount: 50,
    promocode: "BIRTHDAY",
    delivery_type: "delivery",
    payment_type: "cart"
});

Search Request

Method Objective

The method gives the system an understanding of the user's search queries.

Syntax and parameters

personaclick("track", "search", search_query);

Request parameters

Name	Type	Requirement	Description
search_query	string	required	Search query phrase.

Example of use

personaclick("track", "search", "to be or not to be");

Adding a product to the wishlist

Method Objective

The method gives the system an understanding the user has added a product to the wishlist.

Syntax and parameters

personaclick("track", "wish", id);

Request parameters

Name	Type	Requirement	Description
id	number/string	required	The ID of the product added to the wishlist.

Example of use

personaclick("track", "wish", "100500");

Removing a product from the wishlist

Method Objective

The method gives the system an understanding the user has removed a product from the wishlist.

Syntax and parameters

personaclick("track", "remove_wish", id);

Request parameters

Name	Type	Requirement	Description
id	number/string	required	The ID of the product removed from the wishlist.

Example of use

personaclick("track", "remove_wish", "100500");

Custom Event

Method Objective

The method gives the system an understanding that some user event has happened.

Before you can use custom events, you must create them in the PersonaClick account: Settings > Custom events.

Syntax and parameters

personaclick("track", custom_event_key, params);

Name	Type	Requirement	Description
custom_event_key	string	required	Unique custom event key. Must be pre-created in the PersonaClick account: Settings > Custom events.
params	Object	required	Object with request parameters.

Request parameters

Name	Type	Requirement	Description
category	string	optionally	A category is a name that you supply as a way to group some event's properties.
label	string	optionally	With labels, you can provide additional information for events that you need.
value	number	optionally	The value property can be any integer and can be used to send a specific value in an event.

Examples of use

personaclick("track", "my_event");

personaclick("track", "my_event", {
	category: "my_category",
	label: "my_label",
	value: 100500
});