Construction & Repair algorithm is developed to automatically identify target groups within the customer category.
Introduction
The algorithm auto-identifies the following parameters:
- professional builders
- retail customers, who are in the process of a minor home maintenance or major repair
- retail customers, who plan a minor home maintenance or major repair
Additionally, the algorithm segments customers by project geolocation:
- maintenance or repair of premises within the city (e.g. apartment, office)
- maintenance, repair or construction in the countryside
The algorithm then specifies Product Recommendations based on this data.
Add Additional Parameters to Your XML-file
For the algorithm to work properly every product in your XML Product Feed should have additional properties:
- frequently purchased product;
- product type;
- products used for maintenance, repair or construction in the countryside;
- construction type.
This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.
Section <construction>
A distinctive feature of a product from construction & repair category is presenceof the <construction> subsection inside the <offer> section.
Add the following parameters to each product to your XML-File.
Purcahse Frequency
Optional parameter <periodic>. Placed inside the <offer> section, within the <constructon> subsection.
Consider the following table of possible values of the parameter:
| Value | Description |
|---|
| 1 | Product is purchased frequently (material) |
| 0 | Product is purchased occasionally (equipment) |
Consider the following example of use:
...
<offer ...>
...
<construction>
<periodic>1</periodic>
</construction>
</offer>
...
Product type
Optional parameter <type>. Placed inside the <offer> section, within the <constructon> subsection.
Consider the following table of possible values of the parameter:
| Value | Description |
|---|
| material | Construction material |
| tool | Constructoin equipment |
Consider the following example of use:
...
<offer ...>
...
<construction>
<type>tool</type>
</construction>
</offer>
...
Location
Optional parameter <outdoor>. Placed inside the <offer> section, within the <constructon> subsection.
Consider the following table of possible values of the parameter:
| Parameter value | Description |
|---|
| 1 | Product is used only for countryside maintenance, repair and construction |
| 0 | Product is used both for countryside and urban maintenance, repair and construction |
Consider the following example of use:
...
<offer ...>
...
<construction>
<outdoor>1</outdoor>
</construction>
</offer>
...
Construction Type
Optional parameter <construction_type>. Specifies the construction type this particular product is used for. Placed inside the <offer> section, within the <constructon> subsection.
Consider the following table of possible values of the parameter:
NOTE: This parameter can take several values at once.
| Value | Description |
|---|
| floor | Floormaintenance and repair |
| wall | Wall maintenance and repair |
| ceiling | Ceiling maintenance and repair
|
| decor | Cosmetic alterations |
| outdoor | Outdoor repair |
| indoor | Indoor repair |
| roof | Roof repair |
Consider the following example of use:
...
<offer ...>
...
<construction>
<construction_types>
<construction_type>wall</construction_type>
<construction_type>outdoor</construction_type>
</construction_types>
</construction>
</offer>
...
Brand
Optional parameter <brand>. Placed inside the <offer> section, within the <constructon> subsection (a basic XML tag, for more information see XML Product Feed).
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