Construction & Repair algorithm is developed to automatically identify target groups within the customer category.

Introduction

The algorithm auto-identifies the following parameters:

• professional builders
• retail customers, who are in the process of a minor home maintenance or major repair
• retail customers, who plan a minor home maintenance or major repair 

Additionally, the algorithm segments customers by project geolocation:

• maintenance or repair of premises within the city (e.g. apartment, office)
• maintenance, repair or construction in the countryside

The algorithm then specifies Product Recommendations based on this data.

Add Additional Parameters to Your XML-file

For the algorithm to work properly every product in your XML Product Feed should have additional properties:

• frequently purchased product;
• product type;
• products used for maintenance, repair or construction in the countryside;
• construction type.

This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.

Section <construction>

A distinctive feature of a product from construction & repair category is presenceof the <construction> subsection inside the <offer>  section.

Add the following parameters to each product to your XML-File. 

Purcahse Frequency

Optional parameter <periodic>. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

Consider the following example of use:

 ...
<offer ...>
    ...
	<construction>
	    <periodic>1</periodic>
	</construction>
</offer>
...

Product type

Optional parameter <type>. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

Consider the following example of use:

 ...
<offer ...>
    ...
	<construction>
	    <type>tool</type>
	</construction>
</offer>
...

Location 

Optional parameter <outdoor>. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

Consider the following example of use:

 ...
<offer ...>
    ...
	<construction>
	    <outdoor>1</outdoor>
	</construction>
</offer>
...

Construction Type

Optional parameter <construction_type>. Specifies the construction type this particular product is used for. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

NOTE: This parameter can take several values at once.

Consider the following example of use:

 ...
<offer ...>
    ...
	<construction>
	    <construction_types>
			<construction_type>wall</construction_type>
			<construction_type>outdoor</construction_type>
		</construction_types>
	</construction>
</offer>
...

Brand

Optional parameter <brand>. Placed inside the <offer> section, within the <constructon> subsection  (a basic XML tag, for more information see XML Product Feed).