Pet Products algorithm is developed to automatically identify customer's pet or pets, their food and toys preferences, and specify product recommendations based on this data.
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Add Additional Parameters to Your XML-file
For the algorithm to work properly every product in your XML Product Feed should have additional properties:
- pet type this product is targeted at;
- product purchase frequency;
- pet age.
This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.
Section <pets>
A distinctive cosmetic product feature is presence of the <cosmetics> subsection inside the <offer> section.
Add the following parameters to each product to your XML-File.
Pet Type
Optional parameter <pet_type>. Placed inside the <offer> section, within the <pets> subsection.
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Pet Breed
Optional parameter <breed>. Placed inside the <offer> section, within the <pets> subsection.
This parameter should be attributed to the products that are targeted at specific breed. Shouldn't be used if the product is targeted at all breads of a wide variety of breeds.
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Do not set this parameter, if the pet does not belong to any types described above.
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Optional parameter <breed>. Placed inside the <offer> section, within the <pets> subsection.
This parameter should be attributed to the products that are targeted at specific size of the pet, for instance a food formula for a Saint Bernard or food formula for a Brussels Griffon.
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Consider the following example of use:
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Optional parameter <pet_age>. Placed inside the <offer> section, within the <pets> subsection.
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Consider the following example of use:
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Purchase Frequency
Optional parameter <periodic>. Placed inside the <offer> section, within the <pets> subsection.
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Product Brand
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