FMCG algorithm is developed to automatically detect frequently purchased products and recommends typical shopping cart sets relevant to the specific customer during this customer's next visit, therefore increasing ARPU.
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Add Additional Parameters to Your XML-file
For the algorithm to work properly every product in your XML Product Feed should have additional properties:
- frequently purchased products;
- product type.
This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.
Section <fmcg>
A distinctive FMCG product feature is presence of the <child> subsection inside the <offer> section.
Add the following parameters to each FMCG product in your XML-File.
Purchase Frequency
Optional parameter <periodic>. Placed inside the <offer> section, within the <fmcg> subsection.
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Consider the following example of use:
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Optional parameter <type>. Placed inside the <offer> section, within the <fmcg> subsection.
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Hypoallergenic Properties
Optional parameter <hypoallergenic>. Placed inside the <offer> section, within the <fmcg> subsection.
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