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Add Additional Parameters to Your XML-file
For the algorithm to work properly every product in your XML Product Feed should have additional properties:
- gender this product is targeted at;
- product volume and type;
- additional category-specific information.
This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.
Section <cosmetics>
A distinctive beauty (incl. fragrances) and cosmetic product feature is presence of the <cosmetics> subsection inside the <offer> section.
Add the following parameters to each product to your XML-File.
Gender
Mandatory parameter <gender>. Placed inside the <offer> section, within the <cosmetics> subsection.
Consider the following table of possible values:
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Consider the following example of use:
| Code Block | ||||
|---|---|---|---|---|
| ||||
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<offer ...>
...
<cosmetic>
<gender>f</gender>
</cosmetic>
</offer>
... |
| Info |
|---|
No need to specify the gender this particular product is targeted at, if you do not have correct data (gender). In this case, this particular product will simply be marked as 'unisex' and will have a lower displaying priority in relation to other products with the specified gender parameter. |
Hypoallargenic Properties
Oprtional parameter <hypoallergenic>. Placed inside the <offer> section, within the <cosmetics> subsection.
Consider the following table of possible values:
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Consider the following example of use:
...
| language | xml |
|---|---|
| title | XML example |
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| Info |
|---|
No need to specify the gender this particular product is targeted at, if you do not have correct data (hypoallergenic properties). By default, every cosmetic product is set to non-hypoallergenic. |
Subsection <skin>
Subsection <skin> contains additional characteristics of Skin Care products.
Add the following parameters to each skin care product to your XML-File.
Skin Type
Optional parameter <type>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <skin> sub-subsection.
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Current Skin Condition
Optional parameter <condition>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <skin> sub-subsection.
Consider the following table of possible values:
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Consider the following examle of use:
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| language | xml |
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| title | XML example |
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Local Application
Optional parameter <part>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <skin> sub-subsection.
Consider the following table of possible values:
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| Info |
|---|
If this particular product is intended for various purposes/various local applications, additional data is passed in the form of a list in the |
Consider the following examle of use:
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| language | xml |
|---|---|
| title | XML example |
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Subsection <hair>
Subsection <hair> contains additional characteristics of Hair Care products.
Hair Type
Optional parameter <type>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <hair> sub-subsection.
Consider the following table of possible values:
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Current Hair Condition
Optional parameter <condition>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <hair> sub-subsection.
Consider the following table of possible values:
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Subsection <nail>
Subsection <nails> contains additional characteristics of Nail Care Care products.
Care Type
Optional parameter <type>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <nail> sub-subsection.
Consider the following table of possible values:
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Subsection <perfume>
Subsection <perfume> contains characteristics of fragrances.
Main fragrance families (<family>)
Mandatory parameter <family>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <perfume> sub-subsection.
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Subgroups of fragrance families (<aroma>)
Optional parameter <aroma>. Placed inside the <offer> section, within the <cosmetics> subsection, within the <perfume> sub-subsection, within the <family> sub-sub-subsection.
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Floral notes
Oriental notes
Woody notes
Fresh notes
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Consider the following example of use:
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Product Volume
Optional parameter <volume> and <price> are wrapped in the parameter <volumes>. Placed inside the <offer> section, within the <cosmetics> subsection.
<volumes> allows to specify product volume and volume-dependable pricing.
Consider the following table of possible sub-parameters:
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Consider the following example of use:
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| Info | ||
|---|---|---|
| ||
Measurment units for the |
Purchase Frequency
Optional parameter <periodic>. Placed inside the <offer> section, within the <cosmetics> subsection.
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Optional parameter <professional>. Placed inside the <offer> section, within the <cosmetics> subsection.
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