Auto Products algorithm is developed to automatically identify particular characteristics of a new potential customer, such as customer's car brand and model, frequently used auto products, and specify product recommendations based on this data.
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Add Additional Parameters to Your XML-file
For the algorithm to work properly every product in your XML Product Feed should have additional properties:
- car brand and model
- product type
- frequently purchased product type
This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.
Section <auto>
A distinctive auto product feature is presence of the <auto> subsection inside the <offer> section.
Add the following parameters to each product to your XML-File.
Product Compatibility with Different Car Brands and Models
Mandatory parameter <compatibility>. Placed inside the <offer> section, within the <auto> subsection.
Contains one to few notes of product compatibility with certain car brands and models.
Consider the following example of use:
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Frequently purchased product
Optional parameter <periodic>. Placed inside the <offer> <auto> subsection.
Consider the following table of possible attributes:
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Consider the following example of use:
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Car identifier VIN (part of <vds>)
Optional parameter <vds>. Placed inside the <offer> <auto> subsection.
Contains one to few VDS notes - from the VIN section that describes car configuration details;
Consider the following example of use:
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