Introduction

Real Estate algorithm is developed to identify specific demands of the customer in real estate category.

The algorithm considers:

1. Particular characteristics of the property (size, floor)
2. Transaction type (sale, lease)
3. Type of the property (residential, commercial)

Algorithm then specifies product recommendations based on this data.

Add Additional Parameters to Your XML-file

For the algorithm to work properly every product in your XML Product Feed should have additional properties:

• Object size
• Object type
• transaction type

This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.

Section <price>

Object price specified in this parameter is the price of 1 square meter of the object (for more information about the basic parameter <price>, see XML Product Feed)

Section <location>

Linking to a specific geographic location is done inside the <locations> section (for more information about the basic parameter <location>, see XML Product Feed). 

Section <realty>

A distinctive real property feature is the presence of the <realty> subsection inside the <offer>  section.

Add the following parameters to each product to your XML-File. 

Object Size

Optional parameter <space>. Placed within the <offer> subsection, inside the <realty> section.

Consider the following table of possible values:

Additional niches properties of products allow studying user preferences and calculating recommendations more accurately. This section describes allowing filling the product feed with niche features of real estate.

Case Sensitivity

Realty

The "realty" element must be inside the "offer" element.

<offer ...>
    ...
    <realty>
        ...
    </realty>
</offer>

Price

The "price" element must be inside the "offer" element and have the value of the area cost per 1m².

<offer ...>
    ...
    <price>10.52</price>
</offer>

Space

The "space" element must be inside the "realty" element and includes a minimum, maximum and final value of the object's area:

Consider the following example of use:

<offer ...>
    ...
	<realty>
	    <space>
			<!-- Here can be set minimum and maximum object group size or precise size of a particular object -->
			<min>30</min>
			<max>100</max>
			<final>37</final>
		</space>
	</realty>
</offer>
...

Object Floor 

Optional parameter <floor>. Placed within the <offer> subsection, inside the <realty> section.

Consider the following table of available subparameters:

Floor 

The "floor" element must be inside the "realty" element and includes the current floor of the object and the maximum floors:

Consider the following example of use:

<offer ...>
    ...
	<realty>
	    <floor>
			<!-- Object floor -->
			<current>3</current>
			<!-- Total number of floor in
the building -->
			<total>12</total>
		</floor>
	</realty>
</offer>
...

Transaction

Mandatory parameter <action>. Placed within the <offer> subsection, inside the <realty> section.

Type 

The "action" element must be inside the "realty" element and can have one of the following values:

Consider the following example of use:

<offer ...>
    ...
	<realty>
	    ...
		<action>sale</action>
	</realty>
</offer>
...

Type of Property

Mandatory parameter <type>. Placed within the <offer> subsection, inside the <realty> section.

Property Type

Consider the following example of use:

<offer ...>
    ...
	<realty>
	    <type>flat</type>
	</realty>
</offer>
...

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