Add Additional Parameters to Your XML-file

For the algorithm to work properly every product in your XML Product Feed should have additional properties:

• pet type this product is targeted at;
• product purchase frequency;
• pet age.

This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.

Section <pets>

A distinctive cosmetic product feature is presence of the <cosmetics> subsection inside the <offer>  section.

Add the following parameters to each product to your XML-File. 

Pet Type

Optional parameter <pet_type>. Placed inside the <offer> section, within the <pets> subsection.

Consider the following table of possible Additional niches properties of products allow studying user preferences and calculating recommendations more accurately. This section describes allowing filling the product feed with niche features of pet products.

Case Sensitivity

Pets

The "pets" element must be inside the "offer" element.

<offer ...>
    ...
    <pets>
        ...
    </pets>
</offer>

Type

<offer ...>
    ...
	<pets>
	    <pet_type>cat</pet_type>
	</pets>
</offer>
...

Pet Breed

Optional parameter <breed>. Placed inside the <offer> section, within the <pets> subsection.

This parameter should be attributed to the products that are targeted at specific breed. Shouldn't be used if the product is targeted at all breads of a wide variety of breeds.

Breed

The "breed" element must be inside the "pets" element.

<offer ...>
    ...	
	<pets>
        <!-- ANA - the Anatolian cat (Turkish Shorthair) -->
	    <breed>old<<breed>ANA</breed>
	</pets>
</offer>
...

Size

Optional parameter <breed>. Placed inside the <offer> section, within the <pets> subsection.

This parameter should be attributed to the products that are targeted at specific size of the pet, for instance a food formula for a Saint Bernard or food formula for a Brussels Griffon.

Anchor
size size

The "pet_size" element must be inside the "pets" element and can have one of the following values:

Value	Description
small	For small pets
medium	For medium-sized pets
large	For big pets

Consider the following example of use:

 ...

Code Block
language xml titletheme XML example	Midnight
<offer ...> ... <pets> <pet_size>old<size>small</pet_size> </pets> </offer> ...

Pet

---

Age

Optional parameter <pet_age>. Placed inside the <offer> section, within the <pets> subsection.

Anchor
age age

The "pet_age" element must be inside the "pets" element and can have one of the following values:

Value	Description
young	Kittens, pups and other cubs
middle	Mid-aged pets
old	Old pets

Consider the following example of use:

 ...

Code Block
language xml titletheme XML example	Midnight
<offer ...> ... <pets> <pet_age>old</pet_age> </pets> </offer> ...

Purchase Frequency

Optional parameter <periodic>. Placed inside the <offer> section, within the <pets> subsection.

Periodic

The "periodic" element must be inside the "pets" element and can have one of the following values:

Consider the following example of use:

<offer ...>
    ...
	<pets>
	    <periodic>1</periodic>
	</pets>
</offer>
...

Product Brand

Optional parameter <brand>. Placed inside the <offer> section, within the <pets> subsection (a basic XML tag, for more information address XML Product Feed).

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