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Top | Top | FMCG algorithm is developed to automatically detect frequently purchased products and recommends typical shopping cart sets relevant to the specific customer during this customer's next visit, therefore increasing ARPU.| Panel |
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| title | Following steps are covered |
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Add Additional Parameters to Your XML-file
For the algorithm to work properly every product in your XML Product Feed should have additional properties:
- frequently purchased products;
- product type.
This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.
Section <fmcg>
A distinctive FMCG product feature is presence of the <child> subsection inside the <offer> section.
Add the following parameters to each FMCG product in your XML-File.
Purchase Frequency
Optional parameter <periodic>. Placed inside the <offer> section, within the <fmcg> subsection.
Consider the following table of possible Additional niches properties of products allow studying user preferences and calculating recommendations more accurately. This section describes allowing filling the product feed with niche features of Fast-Moving Consumer Goods (FMCG).
Case Sensitivity
| Warning |
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All parameter names are case-sensitive and should follow the spelling used in this documentation. |
FMCG
The "fmcg" element must be inside the "offer" element.
| Code Block |
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<offer ...>
...
<fmcg>
...
</fmcg>
</offer> |
Periodic
The "periodic" element must be inside the "fmcg" element and can have one of the following values:
| Value | Description |
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| 1 | Product is purchased frequently |
| 0 | Product is purchased occasionally |
| Code Block |
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| language | xml |
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| titletheme | XML examplle |
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| ...
|
<offer ...>
...
<fmcg>
<periodic>1</periodic>
</fmcg>
</offer>
... |
Product Type
Optional parameter <type>. Placed inside the <offer> section, within the <fmcg> subsection.
Consider the following table of possible The "type" element must be inside the "fmcg" element and can have one of the following values:
Foods| Products that are food |
| chemicals |
Household | Products that are household chemicals |
| hygiene |
Personal hygiene | Products that are personal care products |
| supplies |
Office | Products that are office supplies |
| child |
Baby | Products for babies and children |
products Consider the following example of use:| Code Block |
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| language | xml |
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| titletheme | XML example |
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| ...
|
<offer ...>
...
<fmcg>
<type>food</type>
</fmcg>
</offer>
... |
Hypoallergenic Properties
Optional parameter <hypoallergenic>. Placed inside the <offer> section, within the <fmcg> subsection.
Consider the following table of possible
Hypoallergenic
The "hypoallergenic" element must be inside the "fmcg" element and can have one of the following values:
| Value | Description |
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| 1 | Hypoallergenic product |
| 0 | Non-hypoallergenic product |
| Code Block |
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| language | xml |
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| titletheme | XML example |
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| ...
|
<offer ...>
...
<fmcg>
<hypoallergenic>1</hypoallergenic>
</fmcg>
</offer>
... |
| Info |
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No need to specify the gender this particular product is targeted at, if you do not have correct data (hypoallergenic properties). By default, every cosmetic product is set to non-hypoallergenic. |
Extended Recommendation Request
No extended additional requests are needed for the algorithm to work properly with PersonaClick Product Recommendations. Your subscription plan defines if the algorithm automatically adds extra information to the array of product details in the answer.
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