Introduction

The algorithm auto-identifies the following parameters:

• professional builders
• retail customers, who are in the process of a minor home maintenance or major repair
• retail customers, who plan a minor home maintenance or major repair 

Additionally, the algorithm segments customers by project geolocation:

• maintenance or repair of premises within the city (e.g. apartment, office)
• maintenance, repair or construction in the countryside

The algorithm then specifies Product Recommendations based on this data.

Add Additional Parameters to Your XML-file

For the algorithm to work properly every product in your XML Product Feed should have additional properties:

• frequently purchased product;
• product type;
• products used for maintenance, repair or construction in the countryside;
• construction type.

This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.

Section <construction>

A distinctive feature of a product from construction & repair category is presenceof the <construction> subsection inside the <offer>  section.

Add the following parameters to each product to your XML-File. 

Purcahse Frequency

Optional parameter <periodic>. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameterAdditional niches properties of products allow studying user preferences and calculating recommendations more accurately. This section describes allowing filling the product feed with niche features of products for construction and repair.

Case Sensitivity

Construction

The "construction" element must be inside the "offer" element.

<offer ...>
    ...
    <construction>
        ...
    </construction>
</offer>

Periodic

The "periodic" element must be inside the "construction" element and can have the following values:

Consider the following example of use:

<offer ...>
    ...
	<construction>
	    <periodic>1</periodic>
	</construction>
</offer>
...

Product type

Optional parameter <type>. Placed inside the <offer> section, within the <constructon> subsection.

Type

The "type" element must be inside the "construction" element and can have one of the following values:

<offer ...>
    ...
	<construction>
	    <type>tool</type>
	</construction>
</offer>
...

Location 

Optional parameter <outdoor>. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

Outdoor

The "outdoor" element must be inside the "construction" element and can have one of the following values:

Consider the following example of use:

<offer ...>
    ...
	<construction>
	    <outdoor>1</outdoor>
	</construction>
</offer>
...

Construction Type

Optional parameter <construction_type>. Specifies the construction type this particular product is used for. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

NOTE: This parameter can take several values at once.The "construction_type" elements must be inside the "construction_types" element of the "construction" element and can have one of the following values:

<offer ...>
    ...
	<construction>
	    <construction_types>
			<construction_type>wall</construction_type>
			<construction_type>outdoor</construction_type>
		</construction_types>
	</construction>
</offer>
...

Brand

Optional parameter <brand>. Placed inside the <offer> section, within the <constructon> subsection  (a basic XML tag, for more information see XML Product Feed).

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