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Pet Products algorithm is developed to automatically identify customer's pet or pets, their food and toys preferences, and specify product recommendations based on this data.

Panel
titleFollowing steps are covered
Table of Contents

Add Additional Parameters to Your XML-file

For the algorithm to work properly every product in your XML Product Feed should have additional properties:

  • pet type this product is targeted at;
  • product purchase frequency;
  • pet age.

This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.

Section <pets>

A distinctive cosmetic product feature is presence of the <cosmetics> subsection inside the <offer>  section.

Add the following parameters to each product to your XML-File. 

Pet Type

Optional parameter <pet_type>. Placed inside the <offer> section, within the <pets> subsection.

...

Additional Properties

Additional niches properties of products allow studying user preferences and calculating recommendations more accurately. This section describes allowing filling the product feed with niche features of pet products.

Pets

The "pets" element must be inside the "offer" element.


Code Block
languagexml
themeMidnight
<offer ...>
    ...
    <pets>
        ...
    </pets>
</offer>


Type

The "pet_type" element must be inside the "pets" element and can have one of the following values:

ValueDescription
dog

...

Products for dogs
cat

...

Products for cats
birdProducts for birds

...

fishProducts for fish

...


Warning

Don't use this element for products made for other pets.


Code Block
languagexml

...

theme

...

Midnight
<offer ...>
    ...
	<pets>
	    <pet_type>cat</pet_type>
	</pets>
</offer>

...

...

Breed
Optional parameter <breed>. Placed inside the <offer> section, within the <pets> subsection.
This parameter should be attributed to the products that are targeted at specific breed. Shouldn't be used if the product is targeted at all breads of a wide variety of breeds.
...
The "breed" element must be inside the "pets" element.
 Tip
Specify the pet breed code (EMS) if the product relates to a specific pet breed. If the product relates to more than one breed, don't use this element.

 Code Block
languagexml
...
theme
...
Midnight
<offer ...>
    ...	
	<pets>
        <!-- ANA - the Anatolian cat (Turkish Shorthair) -->
	    
...
<breed>ANA</breed>
	</pets>
</offer>

...
...

Size
Optional parameter <breed>. Placed inside the <offer> section, within the <pets> subsection.
This parameter should be attributed to the products that are targeted at specific size of the pet, for instance a food formula for a Saint Bernard or food formula for a Brussels Griffon.
Consider the following table of possible values:
ValueDescription
smallFor small pets
mediumFor medium-sized pets
largeFor big pets

Consider the following example of use:
 Code Block
languagexml
titleXML example
 ...
<offer ...>
    ...
	<pets>
	    <pet_size>old</pet_size>
	</pets>
</offer>
...
Pet Age
Optional parameter <pet_age>. Placed inside the <offer> section, within the <pets> subsection.
Consider the following table of possible values:
ValueDescription
youngKittens, pups and other cubs
middleMid-aged pets
oldOld pets
Consider the following example of use:
 Code Block
languagexml
titleXML example
 ...
<offer ...>
    ...
	<pets>
	    <pet_age>old</pet_age>
	</pets>
</offer>
...
Purchase Frequency
Optional parameter <periodic>. Placed inside the <offer> section, within the <pets> subsection.
Consider the following table of possible values:
ValueDescription
1Product is purchased frequently
0Product is purchased occasionally
Consider the following example of use:
 Code Block
languagexml
titleXML Example
 ...
<offer ...>
    ...
	<pets>
	    <periodic>1</periodic>
	</pets>
</offer>
...
Product Brand
Optional parameter <brand>. Placed inside the <offer> section, within the <pets> subsection (a basic XML tag, for more information address XML Product Feed).
 Table of Contents
classpersonaclick-fixed-position