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FMCG algorithm is developed  to automatically detect frequently purchased products and recommends typical shopping cart sets relevant to the specific customer during this customer's next visit, therefore increasing ARPU.

Panel
titleFollowing steps are covered
Table of Contents

Add Additional Parameters to Your XML-file

For the algorithm to work properly every product in your XML Product Feed should have additional properties:

  • frequently purchased products;
  • product type.

This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.

Section <fmcg>

A distinctive FMCG product feature is presence of the <child> subsection inside the <offer>  section.

...

Additional Properties

Additional niches properties of products allow studying user preferences and calculating recommendations more accurately. This section describes allowing filling the product feed with niche features of Fast-Moving Consumer Goods (FMCG).

FMCG

The "fmcg" element must be inside the "offer" element.


Code Block
languagexml
themeMidnight
<offer ...>
    ...
    <fmcg>
        ...
    </fmcg>
</offer>

Purchase Frequency

Optional parameter <periodic>. Placed inside the <offer> section, within the <fmcg> subsection.

Consider the following table of possible values:

ValueDescription
1Product is purchased frequently
0Product is purchased occasionally


Consider the following example of use:

Code Block
languagexml
titleXML examplle
 ...
<offer ...>
    ...
	<fmcg>
	    <periodic>1</periodic>
	</fmcg>
</offer>
...

Product Type

Optional parameter <type>. Placed inside the <offer> section, within the <fmcg> subsection.

Consider the following table of possible values:

ValueDescription
foodFoods
chemicalsHousehold chemicals
hygienePersonal hygiene products
suppliesOffice supplies
childBaby and children products


Consider the following example of use:

Code Block
languagexml
titleXML example
 ...
<offer ...>
    ...
	<fmcg>
	    <type>food</type>
	</fmcg>
</offer>
...

Hypoallergenic Properties

Optional parameter <hypoallergenic>. Placed inside the <offer> section, within the <fmcg> subsection.

Consider the following table of possible values:

ValueDescription
1Hypoallergenic product
0Non-hypoallergenic product


Consider the following example of use:

Code Block
languagexml
titleXML example
 ...
<offer ...>
    ...
	<fmcg>
	    <hypoallergenic>1</hypoallergenic>
	</fmcg>
</offer>
...


Info

No need to specify the gender this particular product is targeted at, if you do not have correct data (hypoallergenic properties). By default, every cosmetic product is set to non-hypoallergenic.




Table of Contents
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