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Construction & Repair algorithm is developed to automatically identify target groups within the customer category.

Panel
titleFollowing steps are covered
Table of Contents

Introduction

The algorithm auto-identifies the following parameters:

  • professional builders
  • retail customers, who are in the process of a minor home maintenance or major repair
  • retail customers, who plan a minor home maintenance or major repair 

Additionally, the algorithm segments customers by project geolocation:

  • maintenance or repair of premises within the city (e.g. apartment, office)
  • maintenance, repair or construction in the countryside

The algorithm then specifies Product Recommendations based on this data.

Add Additional Parameters to Your XML-file

For the algorithm to work properly every product in your XML Product Feed should have additional properties:

  • frequently purchased product;
  • product type;
  • products used for maintenance, repair or construction in the countryside;
  • construction type.

This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.

...

Additional Properties

Additional niches properties of products allow studying user preferences and calculating recommendations more accurately. This section describes allowing filling the product feed with niche features of products for construction and repair.


Construction


A distinctive feature of a product from construction & repair category is presenceof the <construction> subsection inside the <offer>  section.

Add the following parameters to each product to your XML-File. 

Purcahse Frequency

Optional parameter <periodic>. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

ValueDescription
1Product is purchased frequently (material)
0Product is purchased occasionally (equipment)


Consider the following example of use:

Code Block
languagexml
titleXML example
 ...
<offer ...>
    ...
	<construction>
	    <periodic>1</periodic>
	</construction>
</offer>
...

Product type

Optional parameter <type>. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

ValueDescription
materialConstruction material
toolConstructoin equipment


Consider the following example of use:

Code Block
languagexml
titleXML example
 ...
<offer ...>
    ...
	<construction>
	    <type>tool</type>
	</construction>
</offer>
...

Location 

Optional parameter <outdoor>. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

Parameter valueDescription
1Product is used only for countryside maintenance, repair and construction
0Product is used both for countryside and urban maintenance, repair and construction


Consider the following example of use:

Code Block
languagexml
titleXML example
 ...
<offer ...>
    ...
	<construction>
	    <outdoor>1</outdoor>
	</construction>
</offer>
...

Construction Type

Optional parameter <construction_type>. Specifies the construction type this particular product is used for. Placed inside the <offer> section, within the <constructon> subsection.

Consider the following table of possible values of the parameter:

NOTE: This parameter can take several values at once.

ValueDescription
floorFloormaintenance and repair
wallWall maintenance and repair
ceilingCeiling maintenance and repair
decorCosmetic alterations
outdoorOutdoor repair
indoorIndoor repair
roofRoof repair


Consider the following example of use:

Code Block
languagexml
titleXML example
 ...
<offer ...>
    ...
	<construction>
	    <construction_types>
			<construction_type>wall</construction_type>
			<construction_type>outdoor</construction_type>
		</construction_types>
	</construction>
</offer>
...

Brand

Optional parameter <brand>. Placed inside the <offer> section, within the <constructon> subsection  (a basic XML tag, for more information see XML Product Feed).

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