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Auto Products algorithm is developed to automatically identify particular characteristics of a new potential customer, such as customer's car brand and model, frequently used auto products, and specify product recommendations based on this data.

Panel
titleFollowing steps are covered

Table of Contents

Add Additional Parameters to Your XML-file

For the algorithm to work properly every product in your XML Product Feed should have additional properties:

  • car brand and model
  • product type
  • frequently purchased product type

This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.

Section <auto>

A distinctive auto product feature is presence of the <auto> subsection inside the <offer>  section.

...

Additional Properties

Additional niches properties of products allow studying user preferences and calculating recommendations more accurately. This section describes allowing filling the product feed with vehicle niche features.

Auto

The "auto" element must be inside the "offer" element.

Code Block
languagexml
titleXML example
<offer ...>
    ...
	<auto>
        ...
	</auto>
    ...
</offer>

Product Compatibility with Different Car Brands and Models

Mandatory parameter <compatibility>. Placed inside the <offer> section, within the <auto> subsection.

Contains one to few notes of product compatibility with certain car brands and models.

Consider the following example of use:

Code Block
languagexml
titleXML example
 ...
<offer ...>
    ...
	<auto>
		...
		<!-- using brand without specific model automatically makes the product compatible with any model within this brand -->
		<compatibility brand="BMW" />
		<!-- using brand and model specifies product compatibility with defined model and brand -->
		<compatibility brand="Mini" model="Cooper S" />
		<!-- note that it is possible to list more than just one model -->
		<compatibility brand="Mini" model="Cooper One" />
	</auto>
</offer>
...


Info

No need to specify compatibility elements, if the product is cross-compatible with all brands and models.

Frequently purchased product

Optional parameter <periodic>.  Placed inside the <offer> section, within the <auto> subsection.

Consider the following table of possible attributes:

Mandatory?ValueDescription
No1Product is purchased frequently
No0

Product is purchased occasionally


Consider the following example of use:

Code Block
languagexml
titleXML example
 ...
<offer ...>
    ...
	<auto>
	    ...
		<periodic>1</periodic>
	</auto>
</offer>
...

Car identifier VIN (part of <vds>)

Optional parameter <vds>. Placed inside the <offer> section, within the <auto> subsection.

Contains one to few VDS notes - from the VIN section that describes car configuration details;

Consider the following example of use:

Code Block
languagexml
titleXML example
 ...
<offer ...>
    ...
	<auto>
		...
		<vds>BP8AN5</vds>
		<vds>HH5820</vds>
	</auto>
</offer>
...


Table of Contents