Auto Products algorithm is developed to automatically identify particular characteristics of a new potential customer, such as customer's car brand and model, frequently used auto products, and specify product recommendations based on this data.
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Add Additional Parameters to Your XML-file
For the algorithm to work properly every product in your XML Product Feed should have additional properties:
- car brand and model
- product type
- frequently purchased product type
This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.
Section <auto>
A distinctive auto product feature is presence of the <auto>
subsection inside the <offer>
section.
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