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Pet Products algorithm is developed to automatically identify customer's pet or pets, their food and toys preferences, and specify product recommendations based on this data.
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Add Additional Parameters to Your XML-file
For the algorithm to work properly every product in your XML Product Feed should have additional properties:
- pet type this product is targeted at;
- product purchase frequency;
- pet age.
This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.
Section <pets>
A distinctive cosmetic product feature is presence of the <cosmetics> subsection inside the <offer> section.
Add the following parameters to each product to your XML-File.
Pet Type
Optional parameter <pet_type>. Placed inside the <offer> section, within the <pets> subsection.
Consider the following table of possible values:
| Value | Description |
|---|---|
| dog | Dog |
| cat | Cat |
| bird | Bird |
| fish | Fish |
Consider the following example of use:
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<offer ...>
...
<pets>
<pet_type>cat</pet_type>
</pets>
</offer>
... |
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Do not set this parameter, if the pet does not belong to any types described above. |
Pet Breed
Optional parameter <breed>. Placed inside the <offer> section, within the <pets> subsection.
This parameter should be attributed to the products that are targeted at specific breed. Shouldn't be used if the product is targeted at all breads of a wide variety of breeds.
Consider the following example of use:
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<offer ...>
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<pets>
<breed>old</breed>
</pets>
</offer>
... |
Pet Size
Optional parameter <breed>. Placed inside the <offer> section, within the <pets> subsection.
This parameter should be attributed to the products that are targeted at specific size of the pet, for instance a food formula for a Saint Bernard or food formula for a Brussels Griffon.
Consider the following table of possible values:
| Value | Description |
|---|---|
| small | For small pets |
| medium | For medium-sized pets |
| large | For big pets |
Consider the following example of use:
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<offer ...>
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<pets>
<pet_size>old</pet_size>
</pets>
</offer>
... |
Pet Age
Optional parameter <pet_age>. Placed inside the <offer> section, within the <pets> subsection.
Consider the following table of possible values:
| Value | Description |
|---|---|
| young | Kittens, pups and other cubs |
| middle | Mid-aged pets |
| old | Old pets |
Consider the following example of use:
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<offer ...>
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<pets>
<pet_age>old</pet_age>
</pets>
</offer>
... |
Purchase Frequency
Optional parameter <periodic>. Placed inside the <offer> section, within the <pets> subsection.
Consider the following table of possible values:
| Value | Description |
|---|---|
| 1 | Product is purchased frequently |
| 0 | Product is purchased occasionally |
Consider the following example of use:
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<offer ...>
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<pets>
<periodic>1</periodic>
</pets>
</offer>
... |
Product Brand
Optional parameter <brand>. Placed inside the <offer> section, within the <pets> subsection (a basic XML tag, for more information address XML Product Feed).
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