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FMCG algorithm is developed to automatically detect frequently purchased products and recommends typical shopping cart sets relevant to the specific customer during this customer's next visit, therefore increasing ARPU.
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Add Additional Parameters to Your XML-file
For the algorithm to work properly every product in your XML Product Feed should have additional properties:
- frequently purchased products;
- product type.
This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.
Section <fmcg>
A distinctive FMCG product feature is presence of the <child> subsection inside the <offer> section.
Add the following parameters to each FMCG product in your XML-File.
Purchase Frequency
Optional parameter <periodic>. Placed inside the <offer> section, within the <fmcg> subsection.
Consider the following table of possible values:
| Value | Description |
|---|---|
| 1 | Product is purchased frequently |
| 0 | Product is purchased occasionally |
Consider the following example of use:
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<offer ...>
...
<fmcg>
<periodic>1</periodic>
</fmcg>
</offer>
... |
Product Type
Optional parameter <type>. Placed inside the <offer> section, within the <fmcg> subsection.
Consider the following table of possible values:
| Value | Description |
|---|---|
| food | Foods |
| chemicals | Household chemicals |
| hygiene | Personal hygiene products |
| supplies | Office supplies |
| child | Baby and children products |
Consider the following example of use:
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...
<offer ...>
...
<fmcg>
<type>food</type>
</fmcg>
</offer>
... |
Hypoallergenic Properties
Optional parameter <hypoallergenic>. Placed inside the <offer> section, within the <fmcg> subsection.
Consider the following table of possible values:
| Value | Description |
|---|---|
| 1 | Hypoallergenic product |
| 0 | Non-hypoallergenic product |
Consider the following example of use:
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<offer ...>
...
<fmcg>
<hypoallergenic>1</hypoallergenic>
</fmcg>
</offer>
... |
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No need to specify the gender this particular product is targeted at, if you do not have correct data (hypoallergenic properties). By default, every cosmetic product is set to non-hypoallergenic |
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Extended Recommendation Request
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