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Auto Products algorithm is developed to automatically identify particular characteristics of a new potential customer, such as customer's car brand and model, frequently used auto products, and specify product recommendations based on this data.

Add Additional Parameters to Your XML-file

For the algorithm to work properly every product in your XML Product Feed should have additional properties:

• car brand and model
• product type
• frequently purchased product type

This data should be included into the XML-file in the form of specific product parameters and send to PersonaClick.

Section <auto>

A distinctive auto product feature is presence of the <auto> subsection inside the <offer>  section.

Add the following parameters to each product to your XML-File. 

Product Compatibility with Different Car Brands and Models

Mandatory parameter <compatibility>. Placed inside the <offer> section, within the <auto> subsection.

Contains one to few notes of product compatibility with certain car brands and models.


Consider the following example of use:

 ...
<offer ...>
    ...
	<auto>
		...
		<!-- using brand without specific model automatically makes the product compatible with any model within this brand -->
		<compatibility brand="BMW" />
		<!-- using brand and model specifies product compatibility with defined model and brand -->
		<compatibility brand="Mini" model="Cooper S" />
		<!-- note that it is possible to list more than just one model -->
		<compatibility brand="Mini" model="Cooper One" />
	</auto>
</offer>
...

Frequently purchased product

Optional parameter <periodic>.  Placed inside the <offer> section, within the <auto> subsection.

Consider the following table of possible attributes:

Consider the following example of use:

 ...
<offer ...>
    ...
	<auto>
	    ...
		<periodic>1</periodic>
	</auto>
</offer>
...

Car identifier VIN (part of <vds>)

Optional parameter <vds>. Placed inside the <offer> section, within the <auto> subsection.

Contains one to few VDS notes - from the VIN section that describes car configuration details;

Consider the following example of use:

 ...
<offer ...>
    ...
	<auto>
		...
		<vds>BP8AN5</vds>
		<vds>HH5820</vds>
	</auto>
</offer>
...

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